Tuesday, February 7, 2012
The Importance of Aesthetics
Apple's iPhone is taking over. During the fourth quarter of 2011, there were more iPhones sold every day than there were babies born. The top three selling smartphones during that quarter were the iPhone 4S, the iPhone 4, and the iPhone 3GS, which was originally released in 2009. A three year old device is outselling brand new phones from Apple competitors. Android is still the most popular smartphone OS, holding 48% of the market, but there are many different device manufacturers making phones for Android. The 43% of the market owned by Apple means all of that profit going straight into their pocket. Apple's business model is obviously working. Functionality is not always the most important thing to consumers. The overall feel of an Apple device is just different. Some people like it, some don't. Rather than releasing a middling device that some people might marginally enjoy but nobody will hate, Apple creates polarizing designs that don't appeal to everyone. Those who do buy into Apple's design fall in love and become Apple fans and customers for life.
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2 comments:
Apple has not only proven that aesthetics can effective control a market, they've also reversed the trend of increasingly powerful and less-expensive electronics. American consumerism has latched onto Apple's image and Apple is milking them for all they're worth.
Apple definitely knows the importance of Aesthetics which is clearly reflected on all of their products. It'll be interesting to see new features and designs in the iPad3 which will be released next week.
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